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“The company is introducing displays-called 3Qi- that will operate in three different settings. The first is a full-color, bright conventional LCD mode; the second a low-power, reflective e-paper display that will be readable in sunlight; and finally, a low-power basic color transflective mode. The screens are available in 10.1-inch sizes, and soon will also be available in 7.5-inch sizes. […] “This low-energy consumption is a major attribute, along with high resolution,” explains Ryan. “These screens have (for black-and-white reading applications) far more pixels available than any other screen…and not just ‘sunlight readability’ but usability in ALL ambient light conditions.”
http://www.teleread.org/2009/07/10/pixel-qis-three-modes-normal-lcd-low-power-e-book-display-and-a-power-thrifty-color-screen/